Mr. Tejuino
Food & Beverage
Logo Design
Brand Standards Guide
Riverside, CA
2016
Mr. Tejuino is a growing brand that specializes in offering traditional Mexican beverages, primarily focusing on Tejuino, a refreshing and authentic fermented corn drink. The brand prides itself on preserving the cultural essence of Mexican drinks while providing a unique and memorable customer experience.
Summary
Lionhearted Studio was tasked with creating a memorable and culturally relevant logo for Mr. Tejuino, encapsulating the brand’s heritage and authenticity. The goal was to create a visual identity that would resonate with both traditionalists and a new generation of customers discovering the drink for the first time.
Challenge
Mr. Tejuino needed a logo that not only reflected the rich cultural history of the drink but also appealed to a broad audience in a competitive beverage market. The challenge was to design a logo that balanced traditional Mexican aesthetics with a modern twist, ensuring the brand stood out and attracted both loyal and new customers.
Solutions
We created a logo that combines vibrant colors and traditional Mexican design elements with a contemporary flair. The design highlights the authenticity of Tejuino while making the brand approachable and exciting for a diverse customer base. The result is a logo that effectively communicates Mr. Tejuino’s commitment to quality, tradition, and innovation, helping to establish a strong brand presence in the market.
